Archive - Mad’s Substack

Do writers have a distinct recognizable writing style?

My views have changed. I'm here to question yours

Aug 4, 2024 •

July 2024

Burger King loves Guerrillas

The brand goes where no one ever does

Jul 28, 2024 •

Dove redefined beauty standards for an entire industry

Beauty made real

Jul 21, 2024 •

How big of a success was the Share a Coke campaign?

In 2024, personalise, personalise, personalise!

Jul 14, 2024 •

Why did Duolingo flip their mascot upside down?

Duo’s transformation from friendly owl to viral sensation

Jul 7, 2024 •

December 2023

What's this curiosity brands are creating?

The story of enigma beyond the stay tuned

Dec 7, 2023 •

November 2023

Very few B2B brands get it right

This is your chance to learn from the ones that do

Nov 23, 2023 •

B2B vs B2C: What's really the catch?

How can you write for B2B brands without boring yourself to death.

Nov 9, 2023 •

October 2023

Why do I run into the wall willingly all the time?

My Constant Battle with Overcommitment

Oct 26, 2023 •

What the f*ck did I get myself into

The nightmare of running a newsletter

Oct 12, 2023 •

May 2023

It takes a village: When my own creative juices run dry, who comes to my rescue?

It's you, obviously!

May 11, 2023 •

April 2023

I'm a material girl, in a material world

and I want to change that

Apr 17, 2023 •

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